George MacKerron

University of Sussex


George MacKerron

Wednesday 11th June 2014, 4:35pm


TWITTER | @jawj

TITLE | Mappiness: what’s a crowdsourced, geolocated, longitudinal social survey good for?

ABSTRACT | Mappiness pings users’ smartphones twice daily to ask how they’re feeling, and uses satellite positioning to discover their location while they answer. This simple procedure has generated a rich panel (longitudinal) data set, comprising millions of responses from tens of thousands of individuals. Although Mappiness was designed principally to investigate how we’re affected by our immediate environment, it can shed new light on a range of other questions in the social sciences and beyond — including the relationships between our happiness and work, cultural activities, terrorism, weather and football.

BIOGRAPHY | George MacKerron lectures in environmental and behavioural economics at the University of Sussex, with affiliations to UCL and LSE. His research covers topics including subjective wellbeing, environmental quality, spatial analysis and crowdsourcing. George leads the Mappiness study, providing new and unique evidence on how our happiness is linked to our environment. He is also Chief Technical Officer for Psychological Technologies, a startup company developing apps for mindfulness, workplace wellbeing, and more.