University of Oxford
TITLE | Social Machines and Social Media
ABSTRACT | Tim Berners-Lee wrote “Real life is and must be full of all kinds of social constraint – the very processes from which society arises. Computers can help if we use them to create abstract social machines on the Web: processes in which the people do the creative work and the machine does the administration… The stage is set for an evolutionary growth of new social engines. The ability to create new forms of social process would be given to the world at large, and development would be rapid.” This talk presents the Social Machines perspective and considers Social Media not just as a lens onto social behaviour but a means of empowering the creation of new social processes.
BIOGRAPHY | David De Roure is Director of the e-Research Centre at University of Oxford and Professor of e-Research. Focused on multidisciplinary digital research, he has worked closely with Social Sciences and Digital Humanities as well as science fields including physics and bioinformatics, pursuing innovation in digital scholarship and developing new forms of scholarly communication in the context of methodological change. His personal research is in Web Science, especially “social machines”, and in computational musicology. He is a Strategic Adviser to ESRC in the area of Social Media data.