Cecilia Mascolo

University of Cambridge

compsocsci

Cecilia Mascolo

Thursday 12th June 2014, 1:45pm

WEB | http://www.cl.cam.ac.uk/~cm542/

TWITTER | @cecim

TITLE | The architecture of innovation: Tracking face-to-face interactions with ubicomp technologies

ABSTRACT | The layouts of the buildings we live in shape our everyday lives. In office environments, building spaces affect employees’ communication, which is crucial for productivity and innovation. However, accurate measurement of how spatial layouts affect interactions is a major challenge and traditional techniques may not give an objective view. We measure the impact of building spaces on social interactions using wearable sensing devices. I will first describe work where we study a single organization that moved between two different buildings, affording a unique opportunity to examine how space alone can affect interactions. Then I will illustrate a study of cultural differences in inter building interaction. The analysis is based on deployments of wireless sensing technologies: short-range, lightweight RFID tags capable of detecting face-to-face interactions. The talk is based on works published at ACM CSCW 2014 and ACM Ubicomp 2014.

BIOGRAPHY | Dr. Cecilia Mascolo is a Reader in Mobile Systems in the Computer Laboratory, University of Cambridge. She held an EPSRC Advanced Research Fellowship from 2005 to 2010 and spent from 2001 to 2007 as an academic in University College London. She has published extensively in the areas of mobile computing, mobility and social modeling and sensor networking and she is a member of programme committees in the areas of ubiquitous and sensor networks as well as social and complex networks. She currently teaches a mobile and sensor systems course as well as a master course on Social and Technological Networks. More details of her profile are available at http://www.cl.cam.ac.uk/users/cm542.